Yunjiao Liu

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Welcome to my small world of analytics! Or, you can call it a case playground!

My goal is be a creative,experienced marketing professional in the future!

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Projects


Analytics Design and Application:New Flavor to Launch

KEY WORDS: Decision Support; Reach Goal; Best Choice Disaggregate Choice Models; TURF Analysis


Spotify Podcasters Case Competition

KEY WORDS: Industry Analysis; Targeting Accuracy and Measurement; Marketing Strategy


Analytics Design and Application:Toy Horse

KEY WORDS: Conjoint Analysis; Cluster Analysis; Competitive Analysis; Cannibalization; Pricing


Experiment on the Beauty Premium Effect


Category Name 2



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